The short answer is yes.

The long answer involves answering such questions as:

  • Should I register my own URL?
  • What name should I use?
  • Which platform?
  • Do I really have to?!?!

Let’s answer the last one first. Because that’s how I roll.

How to Get Your Book Inside Your Local Bookstore

Your stomach does a little flip-flop as you walk into the bookstore. You haven't felt this way about something in a very long time. Worth the work? Oh yes. That dream of having your very own book on the shelf of your local bookstore is—in a word—thrilling.

Oh LORD, how the advertising minions are driving me nuts these days.

Not even kidding.

I was compelled, after seeing SO many authors literally throwing away their hard-earned money on advertising their books, to create a Facebook advertising training. Here it is in a nutshell:

“Can I make it to the New York Times Bestseller list if I am self-published?” The simple answer is that you might not make it to that list even if you are published with a big publishing house. You may be tempted to think, “I’m going to set up an amazing author platform and really get things going with my marketing so I’ll sell thousands of books. That will get me there.” Try again. The NYT Bestseller list isn’t based on gross or even net sales!

Write a better book in 7 days

I can hear you from here, “Really?! Is she crazy?!”

Nope. I’m not. My theory is: if I can listen to a book being read in a number of hours, then that book can be written in some multiple of those hours. An Audible book is 9 hours, let’s say then that the book could feasibly be written in 36 hours (9 x 4). That formula plays out well, and in general with my formula you will get really clear on what you want to say and what your end-game is. This results in a better book with more clarity and maximum value to both you and your reader!

I’ve spent the past year learning how to create author platforms for authors from scratch but also how to help authors position themselves in such a way that the platform they already have truly shines.