“Can I make it to the New York Times Bestseller list if I am self-published?” The simple answer is that you might not make it to that list even if you are published with a big publishing house. You may be tempted to think, “I’m going to set up an amazing author platform and really get things going with my marketing so I’ll sell thousands of books. That will get me there.” Try again. The NYT Bestseller list isn’t based on gross or even net sales!

I’ve spent the past year learning how to create author platforms for authors from scratch but also how to help authors position themselves in such a way that the platform they already have truly shines.

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